Most companies chase quarters like lab rats chasing pellets.
Real ones? They chase galaxies.
OKRs make you efficient. Vision makes you dangerous.
Apple didn’t invent the iPhone to hit a KPI. SpaceX isn’t escaping Earth for a performance bonus.
If your team’s mission fits in a JIRA ticket, congratulations, you’re irrelevant.
Be vision-driven. Or enjoy your slow, optimized decay.