Most companies chase quarters like lab rats chasing pellets.

Real ones? They chase galaxies.

OKRs make you efficient. Vision makes you dangerous.

Apple didn’t invent the iPhone to hit a KPI. SpaceX isn’t escaping Earth for a performance bonus.

If your team’s mission fits in a JIRA ticket, congratulations, you’re irrelevant.

Be vision-driven. Or enjoy your slow, optimized decay.