“Yeah, yeah. We know how to write for online readers. We know bullet lists pwn. But who among us is asking the scary, important questions about content, such as ‘What’s the point?’ or ‘Who cares?’”
The Discipline of #ContentStrategy by Kristina Halvorson. Illo by Kevin Cornell.
https://alistapart.com/article/thedisciplineofcontentstrategy/ #AListApart #content #OldGold #ItCameFrom2008
A List Apart · The Discipline of Content StrategyIt’s time to stop pretending content is somebody else’s problem. If content strategy is all that stands between us and the next fix-it-later copy draft or beautifully polished but meani…