zeldman<p>“Yeah, yeah. We know how to write for online readers. We know bullet lists pwn. But who among us is asking the scary, important questions about content, such as ‘What’s the point?’ or ‘Who cares?’”</p><p>The Discipline of <a href="https://front-end.social/tags/ContentStrategy" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ContentStrategy</span></a> by Kristina Halvorson. Illo by Kevin Cornell. </p><p><a href="https://alistapart.com/article/thedisciplineofcontentstrategy/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">alistapart.com/article/thedisc</span><span class="invisible">iplineofcontentstrategy/</span></a> <a href="https://front-end.social/tags/AListApart" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AListApart</span></a> <a href="https://front-end.social/tags/content" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>content</span></a> <a href="https://front-end.social/tags/OldGold" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>OldGold</span></a> <a href="https://front-end.social/tags/ItCameFrom2008" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ItCameFrom2008</span></a></p>