Variety<p>‘The Battle for Attention Is Extraordinary’: Top Marketers Talk Reaching Gen Z and Building Enduring Franchises<br><a href="https://mastodon.social/tags/Variety" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Variety</span></a> <a href="https://mastodon.social/tags/News" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>News</span></a> <a href="https://mastodon.social/tags/EntertainmentMarketing2025Recap" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>EntertainmentMarketing2025Recap</span></a></p><p><a href="https://variety.com/2025/biz/news/marketers-fight-reach-gen-z-franchises-entertainment-1236382240/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">variety.com/2025/biz/news/mark</span><span class="invisible">eters-fight-reach-gen-z-franchises-entertainment-1236382240/</span></a></p>
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#entertainmentmarketing2025recap
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Variety<p>ESPN, ‘SportsCenter’ and Understanding the Power of Sports Fandom<br><a href="https://mastodon.social/tags/Variety" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Variety</span></a> <a href="https://mastodon.social/tags/News" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>News</span></a> <a href="https://mastodon.social/tags/EntertainmentMarketing2025Recap" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>EntertainmentMarketing2025Recap</span></a> <a href="https://mastodon.social/tags/ESPN" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ESPN</span></a></p><p><a href="https://variety.com/2025/biz/news/understanding-power-sports-fandom-marketing-deloitte-1236380170/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">variety.com/2025/biz/news/unde</span><span class="invisible">rstanding-power-sports-fandom-marketing-deloitte-1236380170/</span></a></p>
Variety<p>The Catch-22 of Modern Marketing Campaigns: ‘We Are Targeting Our Way to Oblivion’<br><a href="https://mastodon.social/tags/Variety" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Variety</span></a> <a href="https://mastodon.social/tags/News" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>News</span></a> <a href="https://mastodon.social/tags/AMinecraftMovie" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AMinecraftMovie</span></a> <a href="https://mastodon.social/tags/EntertainmentMarketing2025Recap" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>EntertainmentMarketing2025Recap</span></a> <a href="https://mastodon.social/tags/Wicked" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Wicked</span></a></p><p><a href="https://variety.com/2025/tv/news/catch-22-modern-marketing-campaigns-variety-entertainment-1236378913/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">variety.com/2025/tv/news/catch</span><span class="invisible">-22-modern-marketing-campaigns-variety-entertainment-1236378913/</span></a></p>
Variety<p>Variety’s Entertainment Marketing Summit Takeaways: How to Activate Fandoms, Engage with the Creator Economy and Reach Gen Z Consumers<br><a href="https://mastodon.social/tags/Variety" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Variety</span></a> <a href="https://mastodon.social/tags/News" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>News</span></a> <a href="https://mastodon.social/tags/EntertainmentMarketing2025Recap" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>EntertainmentMarketing2025Recap</span></a></p><p><a href="https://variety.com/2025/biz/news/variety-entertainment-marketing-summit-takeaways-1236378621/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">variety.com/2025/biz/news/vari</span><span class="invisible">ety-entertainment-marketing-summit-takeaways-1236378621/</span></a></p>
Variety<p>Marketing Chiefs Say Film and TV Biz Will Hang Tough Amid Recession Fears: ‘We Are the Affordable Pastime’<br><a href="https://mastodon.social/tags/Variety" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Variety</span></a> <a href="https://mastodon.social/tags/News" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>News</span></a> <a href="https://mastodon.social/tags/EntertainmentMarketing2025Recap" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>EntertainmentMarketing2025Recap</span></a></p><p><a href="https://variety.com/2025/biz/news/marketing-gen-z-sibling-streamers-year-round-campaigns-1236378023/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">variety.com/2025/biz/news/mark</span><span class="invisible">eting-gen-z-sibling-streamers-year-round-campaigns-1236378023/</span></a></p>
Variety<p>Heidi Montag and Spencer Pratt Developing a Hulu Project About Losing Their Home in Pacific Palisades<br><a href="https://mastodon.social/tags/Variety" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Variety</span></a> <a href="https://mastodon.social/tags/News" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>News</span></a> <a href="https://mastodon.social/tags/EntertainmentMarketing2025Recap" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>EntertainmentMarketing2025Recap</span></a> <a href="https://mastodon.social/tags/HeidiMontag" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>HeidiMontag</span></a> <a href="https://mastodon.social/tags/SpencerPratt" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>SpencerPratt</span></a></p><p><a href="https://variety.com/2025/tv/news/heidi-montag-spencer-pratt-hulu-la-fires-1236377263/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">variety.com/2025/tv/news/heidi</span><span class="invisible">-montag-spencer-pratt-hulu-la-fires-1236377263/</span></a></p>
Variety<p>Issa Rae and Hoorae Team on ‘Scrappy’ Marketing Plan for Debut Film ‘One of Them Days,’ And If There Will Be a Sequel<br><a href="https://mastodon.social/tags/Variety" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Variety</span></a> <a href="https://mastodon.social/tags/News" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>News</span></a> <a href="https://mastodon.social/tags/EntertainmentMarketing2025Recap" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>EntertainmentMarketing2025Recap</span></a> <a href="https://mastodon.social/tags/Hoorae" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Hoorae</span></a> <a href="https://mastodon.social/tags/IssaRae" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>IssaRae</span></a></p><p><a href="https://variety.com/2025/film/news/issa-rae-one-of-them-days-sequel-hoorae-1236377400/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">variety.com/2025/film/news/iss</span><span class="invisible">a-rae-one-of-them-days-sequel-hoorae-1236377400/</span></a></p>
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