Meta using 'consent or pay' to deal with the right to opt-out of targeting advetising isn't lawful.
We shouldn't face a paywall to exercise our rights or accept our data being packaged up for advertisers to target us online.
Read our report 
https://www.openrightsgroup.org/publications/consent-without-paying-alternatives-to-metas-surveillance-advertising-models/
Meta must change their surveillance advertising model.
Until they do so, you can use your legal right to object to targeted adverts based on your personal data.
Use our tool to make this request and take control of your privacy (UK residents) 
Meta must provide a tracking-free version of their services that's accessible without having to pay.
Our report outlines alternatives to 'consent or pay' that aren't reliant on harvesting users' personal data.
This includes contextual advertising or subscriptions for advertisers.
In 2024, 98% of Meta’s $165bn of revenue came from advertising with nearly $70bn profit.
Profit has come at the expense of our privacy and the right to opt-out threatens Meta's intrusive advertising model.
So Meta is expected to expand 'consent or pay' to keep lining their pockets. You either pay for its services or let #Meta use your data for advertising.
Meta recently settled a case, agreeing not to use personal data for profiling in order to flog ads.
Since then thousands have used tools by ORG and other groups to exercise their right to opt-out.
But Meta is playing for time to figure out how to sustain surveillance advertising.
Pay per privacy? 
ORG's new report warns that Meta mustn't use 'consent or pay' to bypass data protection law.
It's not lawful to force users into paying so that their personal data doesn't get used for targeted advertising, aka stalker ads. Users must have the right to opt-out!
Find out more
You have the power to #StopStalkerAds.
Meta recently settled a case brought by Tanya O’Carroll, conceding that she has the right to object to her personal information being used for targeted advertising.
You can too. Use our tool to exercise your right to opt-out of this toxic advertising model
Missed our webinar on Meta targeted advertising?
You can catch up now on YouTube!
Hear from our expert panel about your right to object to stalker ads and our new report on how Meta’s advertising model enables disinformation and fraud.
Watch Now
Bad ads aren’t just a failure of Meta to moderate content.
It’s a feature of their surveillance capitalism model that harvests your personal data and tracks your activity.
But you can say no to being profiled for ad sales!
Use our tool to #StopStalkerAds (UK residents)
Meta’s business model is built on profiling users by harvesting personal and behavioural data.
There's no effective opt-out of surveillance and targeting for users to protect themselves from harms.
Users must have a clear and explicit OPT-IN option for targeted advertising.
Meta’s moderation relies heavily on users reporting bad ads once they're up and running.
The largely automated approval process and lax moderation enable targeted disinformation and harm.
Meta must expand resourcing for pre-publication ad moderation to stop bad ads BEFORE they reach users.
Meta’s ad system lacks transparency about the profiled targeting categories that advertisers choose.
This facilitates bad ads and prevents scrutiny of disinformation, fraud and manipulation.
Meta must be required to publish how ads are targeted in its public Ad Library.
This week ORG published a report into how Meta enables bad actors to use its targeted advertising system.
By profiling users based on their personal data, Meta supports the promotion ‘bad ads’ that mislead, divide, and undermine democracy on its platforms.
Read more
Meta must change its surveillance advertising model.
Until they do so, you can use your legal right to object to targeted adverts based on your personal data.
Use our tool to make this request (UK residents) and take control of your privacy 
Act Now to #StopStalkerAds
To stop Meta from using the migrant crisis as a marketplace to line their pockets, ORG calls for:
Previous research funded by the Scottish Institute for Policing Research found that Meta’s profiling tools allowed the UK Home Office to build ‘patchwork profiles’ of likely refugees.
This stitches together interests, behaviours and language categories to target them with scare campaigns.
Meta’s profiling and microtargeting means it profits from all aspects of the global migrant crisis.
Its vast surveillance-based infrastructure is also being used by the UK Home Office to target refugees with fear-based advertising to deter people from crossing the Channel in small boats.
Either way, Meta profits from stalker ads 
Meta harvests personal data to track users' behaviour and make assumptions about them, so it can sell targeted adverts.
Surveillance-based advertising conceals a predatory marketplace behind a facade of personalisation.
This is being weaponised to deceive, divide and inflict harm, simply by disguising criminal adverts behind harmless-looking pages.
ORG's report shows that Facebook pages disguised as gaming communities are being used to target migrants with illegal services.
These findings expose a stark reality:
Even after public scandal and media scrutiny, Meta's systems are still enabling fraudsters to prey on migrants.
NEW: ORG investigation reveals Meta enables vulnerable people to be targeted with disinformation and fraudulent ads.
With ads offering fake identity documents still running on Facebook, Meta is profiting from the global migrant crisis.
Read more about our report on Meta's surveillance capitalism advertising model
https://www.openrightsgroup.org/press-releases/new-report-how-meta-is-monetising-the-migrant-crisis/
