So why does #BigPlastic expect people to #recycle plastic?
There is no cost to just discarding #SingleUsePlastic, and there is a cost in time and effort of the consumer to get the plastic to a recycling center; there is a cost to sort waste to extract plastic from a waste stream to recycle it; there is a still intractable cost problem of clean plastic for recycling.
So maybe the first step is to reward consumers for returning single use plastics for recycling. Of course, how does one generate that reward? And how large does it have to be, and how easy does it have to be to claim it? And what is the impact on low income households? And how is that system designed and implemented?
Big Plastic is profitable BECAUSE they have a one way process - make, sell, and forget. No responsibility after the sale for the end of life impacts.
#PlasticPollution is a problem because #IndustryDeception is so common