5h15h<p>Nearly one-third of digital video ads are currently developed using <a href="https://techhub.social/tags/genAI" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>genAI</span></a> <a href="https://www.marketingdive.com/news/over-half-of-ad-buyers-are-using-generative-ai-for-video-creation-iab/753048/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">marketingdive.com/news/over-ha</span><span class="invisible">lf-of-ad-buyers-are-using-generative-ai-for-video-creation-iab/753048/</span></a> </p><p><a href="https://techhub.social/tags/AI" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AI</span></a> <a href="https://techhub.social/tags/advertising" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>advertising</span></a> <a href="https://techhub.social/tags/adtech" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>adtech</span></a> <a href="https://techhub.social/tags/retail" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>retail</span></a></p>
#retail
5 posts5 participants0 posts today
Marks & Spencer chair refuses to say if retailer paid hackers after #ransomware attack
TechCrunch · Marks & Spencer chair refuses to say if retailer paid hackers after ransomware attack | TechCrunchThe retail giant's chair confirmed the breach was caused by ransomware.
Continued thread
Also can we please #BanFakePhysicalGames aka shoving #download #codes into #retail game boxes?
- This only aims at decieving consumers for no good reason and is a huge #waste of #plastic and #space.
Like what's so bad about adding a "gift purchase" option with an activation code to a #GameStore?
Replied in thread
Germany’s Shoplifting Surge
Retail theft hits €4.95B losses. Calls grow for legal reforms.
Story → https://www.dw.com/en/shoplifting-on-the-rise-in-germany/a-73145599
Deutsche Welle · Germany sees surge in shoplifting cases
Apple rinnova il negozio di Roosevelt Field a Garden City, NY. Chiuso da novembre, riaprirà presto con:
Design moderno con più elementi in legno
Stazione Apple Pickup per ordini online
Ritorno nella sede originale del 2002
Traditional #SEO isn’t going away. But its becoming only one piece of a complex discoverability puzzle. Being "#AI-visible" is the next frontier https://www.forbes.com/councils/forbestechcouncil/2025/06/24/ai-search-is-here-and-its-already-impacting-your-seo/
What is Generative Engine Optimization: https://writesonic.com/blog/what-is-generative-engine-optimization-geo
Coca-Cola is piloting #AIagents to simulate convos with consumer personas, test messaging, optimize media spend, all while staying on-brand. Insight-gathering becomes a conversation, not a spreadsheet
https://brand-innovators.com/coca-cola-disrupts-how-we-do-things-with-ai/
Brand Innovators · Coca-Cola disrupts “How We Do Things” with AI - Brand InnovatorsArtificial intelligence is opening opportunities for marketers to take risks they had not been able to take on before, but it remains a tool of creativity, not a replacement. AI is not going to replace “HI”—human ingenuity—but “I can imagine down the road, the life of a brand manager is going to be completely different,” […]
www.linkedin.comBain & Company highlights six big changes coming to #retail, like #AIagents doing the #shopping for your customers. | ShiSh S.Bain & Company highlights six big changes coming to #retail, like #AIagents doing the #shopping for your customers. #Retailers that don’t adapt fast could be left behind: https://lnkd.in/gqE39htW
For me, the point had me thinking: "Customers will cheat on you with AI shopping agents”.
It flips the power dynamic. If 20-30 % of #shoppers delegate decisions to brand-agnostic #AI agents, the #retailer no longer owns the relationship; the algorithm does. Winning shelf space in an agent’s recommendation stack becomes as critical as winning it in a physical aisle.
It redefines merchandising and marketing. Product data, pricing, and availability must be structured for machine readability and continuous optimization, think “search-engine optimization for agents.” Retailers that don’t adapt risk invisible products and eroding loyalty. Heena Purohit, our in-house #AI leader at Microsoft for Startups, described this to me as "AEO" or AI Engine Optimization (& I love that term). Our Pegasus partner Writesonic, help #retailers stay ahead by creating AI-optimized content and hyper-local campaigns that appeal to both human shoppers and AI shopping agents. (https://writesonic.com/)
Thanks Dan Marc for pointing me to this interesting write-up. Footprints AI can help #retailers stay competitive in an #AI-driven future by turning anonymous shopper behavior into predictive, agent-friendly insights, crucial for winning in a world where customer decisions are delegated to algorithms.
#retail #retailtech #retailmedia #AI #startups